Overcoming fear by using fear

I don’t mind telling you, there’s a level of fear associated in building something on your own.

Here’s a list of potential anxieties if you’re interested:

  • What if the app won’t work right…
  • What if the developer won’t be able to complete the task…
  • It might cost too much to make it…
  • Maybe it won’t sell well and we’ll lose money…
  • Someone could steal our design and calls it FAMgeek or something…

Really, those fears are pretty easy to overcome if nobody knows what you’re doing.

But what if there are suddenly thousands of people who know, see it online, email you, share it with their firends, all wanting to know when it’s available.

That’s another kind of fear entirely. The other fears only affect us and our pocketbook. That fear affects other people and how they feel about us.

It’s for that very reason we launched the website early, began promoting FAMnerd early — because we could use that fear to overcome other fears. We’re using that fear as a driver.

Thank you for your emails and encouragement! We love hearing from you and getting a feel for your enthusiasm for FAMnerd. Even your stories of disappointment with other apps are helpful because it reminds us why we’re doing this in the first place: because nobody else did.

If FAMnerd already existed, we’d be using it. But it doesn’t, so we have to build it for Annette.